What information should my homepage include?
Your homepage is often the first impression of your business. It should quickly answer five key questions:
Who are you?
What do you do?
Who is it for?
Why should I trust you?
What should I do next?
A strong homepage usually includes:
A clear headline and subheadline
A simple explanation of your services
Social proof such as testimonials or logos
A clear call to action
Easy navigation
If visitors have to think too hard, they leave.